(01) Professional services
K. Raghu & Co.
Rebrand, website and workflow automation for a chartered accountancy practising since 1955




The brief
A firm practising since 1955 and led by a former President of the ICAI had a reputation far ahead of its digital presence. Its services had grown to seven practices across two cities, but the website did not explain them, and enquiries and internal workflows ran manually.
What we built
- A refreshed identity built on the firm's three values: integrity, independence and innovation
- A website structured around seven practices, four client segments (startups, corporates, banks and PSUs, individuals and HNIs) and a four-step way of working
- An insights library with tax and regulatory updates, plus a tax calendar and resources section
- Partner profiles and FAQs that answer what clients ask before they call
- Automation for the enquiry and client workflows behind the website
Built to
- Show a firm that matches its standing
- Help each type of client find the right practice
- Take routine work off the team











